Apple Cuts Production Vision Pro Headset

 Apple’s push into virtual reality/augmented reality/mixed reality devices may be slowed by reports of manufacturing difficulties.

According to the Financial Times, Apple is slashing production targets for the Vision Pro headset as the manufacturer grapples with the complex design of the new device.

Apple debuted its long-awaited headset last month as part of its foray into the world of “spatial computing.”

Apple Vision Pro.Image Credit: Apple

Vision Pro Headphones

The Vision Pro headset is different from competitors like Sony or Facebook parent company Meta Platforms, which are primarily focused on gaming or a fully immersive “Metaverse” social experience.

Instead, Apple has emphasized continuity with other products such as the iPhone, iPad and Apple Watch, a concept dubbed “spatial computing.”

CEO Tim Cook said the device “seamlessly blends the real and virtual worlds”.

For example, “spatial computing” means that the device starts up with a view of the user’s surroundings, overlaid with a familiar home screen displaying a list of apps, not too different from that of an iPhone or iPad.

Apple says iOS and iPadOS apps will mostly run on the Vision Pro unmodified or with minimal modifications, while those who have tried the device say its gesture-based interface is easy to learn because it resembles touchscreen gestures .

But it’s expensive, with the earphones costing around $3,499 (£2,849), and Apple is said to be still finalizing plans for when it will start selling the device (it is said to launch in the US in early 2024).

Apple Vision Pro.Image Credit: Apple

create problems

But now the Financial Times reports (citing unnamed people close to Apple and Luxshare Precision Industries) that, on top of the high purchase price, Apple is now poised to produce fewer than 400,000 of these units in 2024. A pair of headphones priced at $3,499.

According to the British “Financial Times” report, two Chinese component suppliers said that Apple only requires the supply of 130,000 to 150,000 parts in the first year, and plans for a cheaper version have been postponed.

According to the Financial Times, the new forecast is significantly lower than the previous internal sales target of 1 million vehicles for 1-12 months.


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